A targeted B2B device ID strategy to capture and nurture leads from the industry's premier cybersecurity event.
Capture RSA attendees via device ID geo-fencing to drive brand engagement.
~40,000 captured device IDs from cybersecurity decision makers.
2-phase program — Event Presence + Post-Event Retargeting.
~$9,500–$10,000 for comprehensive campaign execution.
Geo-fencing captures devices at Moscone Center, hotels, and hotspots. The strategy delivers immediate impressions plus extended nurturing.
This approach reaches prospects during high interest moments.
Est. Device IDs (80% capture rate)
Capture Period: April 28th - May 2nd
Moscone Center, hotels, official events
Goal: Serve 8x frequency at live event
Post-event verification and duplicate suppression
Goal May 5 - June 30th
8x frequency
5-day event
320,000 impressions
18x frequency
4-6 weeks
360,000 impressions
26x frequency
680,000 impressions
Combined during and post-event reach
Premium B2B audience targeting
Includes creative rotation options
Initial brand exposure during conference
Key product benefits and differentiation
Whitepaper, demo, or meeting request
April 28 – May 2, 2025
May 5 – June 30, 2025
Weekly after event launch
July 2025
Secure final approvals on spending and ad content before deployment.
Set precise location parameters for maximum audience capture.
Deploy phased creative rollout based on audience engagement.
Adjust targeting and creative based on initial response data.
40,000 high-value cybersecurity prospects
26 touchpoints per prospect
Estimated 2.5% conversion to website visits
Projected 15% sales opportunity increase
RSA Conference 2025 Geo-Fencing & Retargeting Proposal